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A private system for independent dealers who calculate every auction decision based on market data, capital efficiency, and time-weighted exit strategies.
Real pricing from certified pre-owned sales data. No inflated retail estimates.
Time-weighted comparison of retail versus wholesale profit over identical periods.
Actual costs versus estimates. Expected ROI versus realized profit. Days held monitoring.
Post-sale analysis of exit strategy effectiveness. Pattern identification for future accuracy.
Designed for independent dealers who treat each vehicle as a capital allocation decision—where profit per day, cycle efficiency, and decision accuracy determine success.
Not for casual sellers or retail consumers.
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Calculate the maximum bid price based on costs, ROI targets, and selling channels.
This is the calculated midpoint between Market Low and Market High from recent certified sales data.
It represents a realistic retail asking price before any adjustments are applied.
This serves as the anchor for all retail ROI calculations.
$0Mileage impacts buyer perception. Compared to expected average (12,000 mi/year × age).
Retail buyers penalize high mileage more (financing concerns, stigma).
Wholesale (dealers) use a shallower slope (~50% of retail).
Retail: −3% to −10% high | +1% to +3% low
Wholesale: −1.5% to −5% high | +0.5% to +1.5% low
$0 (based on entered mileage)This is 80% of the Market Median — a conservative dealer-to-dealer baseline.
Wholesale buyers (dealers, CarMax, Carvana) typically pay 15–25% below retail to ensure their own profit margin.
This value is used for the cash-based profit ladder.
$0Override retail or wholesale prices independently if you have better market intel.
Leave blank to use calculated values. Override only what you need.
These items reflect how retail buyers negotiate price based on vehicle history reports (e.g., Carfax).
Adjustments apply to retail sale price only — not wholesale value or exit strategy.
Percentages are based on real-world buyer negotiation behavior, not repair cost.
These items adjust expected sale price based on vehicle history. Retail adjustments reflect buyer stigma; Wholesale adjustments are smaller (dealers expect damage).
Fill in the form and click "Calculate" to see bidding options
Results will show max bids for both Retail and Wholesale exit strategies
Your active vehicle calculations appear here.
No saved estimates yet. Calculate and save some estimates to see them here.
Track actual costs, profits, and ROI for cars you've purchased. Compare estimates vs reality.
No purchased vehicles yet. Mark estimates as "Won" to start tracking your deals!
Your completed auction results and archived vehicles.
No archived estimates yet. Mark estimates as Won/Lost to archive them.
Enter the actual auction price:
Auction · Date